Liquid Death isn’t just selling canned water; they’re selling rebellion in a recyclable can. They’ve built a cult by daring to look ridiculous — and that’s exactly why it works.

But every bold brand walks that same tightrope: admiration on one side, backlash on the other.

This site isn’t a crack; it’s a canvas for brand courage—the kind that makes people feel something, even if not everyone feels the same way.

So if you’ve ever launched a campaign that split opinions, rebranded something people didn’t “get,” or built a community that ruffled feathers — I want to hear it.

Share your story of brand bravery, and let’s build a collection of the ideas that dared to divide.